Table 7. Tax impact on purchased quantities, heavy purchasers.

	French and Italian HSPa data	French home scan data and Italian HESb data
Soft drinks	-0.132	-0.599**
	(0.123)	(0.109)
Regular soft drinks	-0.098
	(0.107)
Diet soft drinks	-0.058
	(0.055)
Fruit Juices	0.165***	-0.183*
	(0.056)	(0.059)
Non-pure fruit juices	0.103**
	(0.046)
Pure fruit juices	0.074***
	(0.029)
Water	-0.768	-1.148
	(0.540)	(0.594)

^(a) Home Scan Panel (HSP)

^(b) Italian Household Expenditure Survey (HES)

Dependent variables are per capita purchased quantities.

Standard errors (in brackets) are clustered by household when using HSP data.

* p<0.1;

** p<0.05;

*** p<0.01.

Heavy purchasers are defined for each drink group as households whose per capita purchases laid within the top 25% in 2011.