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Example of the weight-IAT. Typically, participants are faster and more accurate when ‘Good’ shares a key with a slim person or a good word and ‘Bad’ with an obese person or a bad word (in the congruent-stereotype blocks, top) than when the pairings are switched (in the incongruent-stereotype blocks, bottom). This demonstrates an automatic association between ‘Fat’ and ‘Bad’ categories and ‘Slim’ and ‘Good’ categories
