Table 2.

Respondents’ individual characteristics.

Characteristics	Items	Sample Size	Percent (%)	The Census Data (%)
Gender	Male	151	47.78	49.29
	Female	165	52.22	50.71
Age	25 or younger	55	17.40	10.30 a
	26–35	99	31.33	65.22 a
	36–45	48	15.19
	46–55	41	12.98
	Older than 56	73	23.10	24.48 a
Education level	Middle school or lower	80	25.31	62.77
	High school	63	19.94	17.81
	Junior college	70	22.15	12.88 b
	Undergraduate	74	23.42
	Master or above	29	9.18
Annual household income	70,000 yuan or less	95	30.06	*
	71,000–110,000 yuan	80	25.32	*
	111,000–150,000 yuan	58	18.36	*
	151,000–200,000 yuan	36	11.39	*
	200,000 yuan or above	47	14.87	*
Household weekly pork consumption	Less than 0.5 kg	38	12.03	*
	0.5–1 kg	100	31.65	*
	1.1–1.5 kg	78	24.68	*
	1.6–2 kg	41	12.97	*
	More than 2.1 kg	59	18.67	*
The most important characteristics of pork	Quality	102	32.28	*
	Price	15	4.75	*
	Freshness	188	59.49	*
	Brand	8	2.53	*
	Other	3	0.95	*

Note: ^a the age brackets used in the Wuxi population census are as follows: 0–14 years, 15–59 years, and more than 60 years; ^b represents the sum of the items; * indicates that the item is not included in the census result.