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. 2019 Oct 4;16(19):3743. doi: 10.3390/ijerph16193743

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© 2019 by the authors.

Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).

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Screenshot of an interactive dendrogram showing the celebrity endorsement relationships by the food and beverage category (n = 10), companies (n = 59) and celebrities (n = 542). We created two dendrograms that emphasized the endorsement relationships from different perspectives: dendrogram one emphasizes the food and beverage category endorsements and dendrogram two emphasizes the company endorsements. The two interactive dendrograms can be viewed online [47] in any web browser by disabling the browser protection to enable the loading of files required for the D3-based visualization.