Table 1. Product categories selected for inclusion in the nutrient profile comparison, their corresponding categories in the Euromonitor database, and the nutrient profile categories in the EU Pledge and WHO Europe models.

Product category	Euromonitor category	EU Pledge category	WHO Europe category	Comments
Breakfast cereals	Breakfast cereals (subcategories: hot cereals, children's breakfast cereals, flakes, muesli, other ready-to-eat cereals)	Category 6C (ready-to-eat breakfast cereals such as cornflakes, puffed rice, porridge) Criteria Energy: ≤210 kcal/portion Sodium: ≤450 mg/100 g Saturated fats: ≤5 g/100 g Total sugars ≤30 g/100 g Fibre: ≥3 g/100 g	Category 6 (oatmeal; cornflakes; chocolate breakfast cereals; mueslis) Criteria: Total fat: ≤10 g/100 g Total sugars: ≤15 g/100 g Salt: ≤1.6 g/100 g Fibre: >6 g/100 g	EU Pledge portion for breakfast cereals ranges from 30 g to 45 g; while calculations have been made for both portion sizes, only the results for a 30 g portion are reported here. In the WHO Europe model, it is at a country's discretion to include a threshold for minimum dietary fibre content, and WHO Europe proposes the value stated here.
Processed meat	Processed meat (subcategories frozen, chilled, shelf stable)	Category 3 (meat-based products: all kinds of processed meat/poultry, and meat products, consisting of minimally 50 g of meat per 100 g finished product) Criteria Energy: ≤170 kcal/portion Sodium: ≤800 mg/100 g Saturated fats: ≤6 g/100 g Total sugars: (≤5 g/100 g) Protein: ≥12% of energy	Category 14 (processed meat, poultry, fish and similar) Criteria Total fat: ≤20 g/100 g Salt: ≤1.7 g/100 g	EU Pledge portion for processed meat ranges from 45 g to 125 g; while calculations have been made for both portion sizes, only the results for a 45 g portion are reported here.
Processed seafood	Processed seafood (subcategories frozen, chilled, shelf stable)	Category 4 (fishery products: all kinds of processed fish, crustaceans and shellfish, consisting of min. 50 g of fish, crustaceans, and/or molluscs per 100 g of finished product) Criteria Energy: ≤170 kcal/portion (>170 kcal/portion if ≥25% total fat is PUFA) Sodium: ≤450 mg/100 g Saturated fats: ≤33% of total fat is SAFA (including TFA) Total sugars: (≤5 g/100 g) Protein: ≥12% of energy	Category 14 (processed meat, poultry, fish and similar) Criteria Total fat: ≤20 g/100 g Salt: ≤1.7 g/100 g	EU Pledge portion for processed seafood ranges from 45 g to 125 g; while calculations have been made for both portion sizes, only the results for a 45 g portion are reported here.
Ready meals	Ready meals (subcategories: shelf stable ready meals, chilled pizza, chilled ready meals, dried ready meals, frozen pizza, frozen ready meals, prepared salads)	Category 7B (composite dishes, main dishes, and filled sandwiches: all kinds of dishes & sandwiches containing min. 2 of the following: 30 g fruit, vegetables, cereals, meat, fish, milk or any combination of those (calculated as fresh equivalent) per portion. (Thresholds apply to food as reconstituted, ready for consumption, following manufacturer’s instructions) Criteria Energy: ≤425 kcal/portion Sodium: ≤400 mg/100 g Saturated fats: ≤5 g/100 g Total sugars: ≤7.5 g/100 g	Category 9 (ready-made and convenience foods and composite dishes) Criteria Energy: ≤225 kcal Total fat: ≤10 g/100 g Saturated fat: ≤4 g/100 g Total sugars: ≤10 g/100 g Salt: ≤1 g/100 g
Yoghurts	Yoghurt (subcategories: drinking yoghurt, plain yoghurt, fruited yoghurt, flavoured yoghurt)	Category 5A (dairy products other than cheeses: must contain minimum 50% dairy (Codex Alimentarius standard)) Criteria Energy: ≤170 kcal/portion Sodium: ≤300 g/100 g Saturated fat: ≤2.6 g/100 g Total sugars: ≤13.5 g/100 g Protein: ≥12 E% or ≥2 g/100 g or 100 ml	Category 7 (yoghurts, sour milk, cream and other similar foods) Criteria Total fat: ≤2.5 g/100 g Saturated fat: ≤2 g/100 g Total sugars: ≤10 g/100 g Salt: ≤0.2 g/100 g	EU Pledge portion for yoghurts was set at 150 g based on a stated size range of 150–200 ml and a note that portions differed widely due to diversity of products.

NB: The WHO Europe nutrient profile model also specifies the following generic criteria thresholds: ≤ 1 g per 100 g total fat in the form of industrially-produced trans fatty acids, < 0.5% of total energy in the form of alcohol. These criteria could not be considered in our analysis owing to unavailability of such information in the Euromonitor Nutrition database. Likewise, not all criteria specified in the EU Pledge model could be considered owing to unavailability of data in the Euromonitor Nutrition database. For example, the EU Pledge specifies different energy thresholds for processed seafood products depending on the content of polyunsaturated fatty acids. For yoghurts, the EU Pledge sets minimum levels for calcium, vitamin D or any B vitamin. None of these nutrients is covered in the Euromonitor Nutrition database. Abbreviations: SAFA, saturated fats; TFA, trans fats