Table 2. Survey questions.

Ques.	Question wording	Response categories
I	Many kinds of research studies conducted at UW-Madison and other institutions use animals. How important to you is the issue of using animals in research?	1 = Not at all important; 2 = A little important; 3 = Somewhat important; 4 = Very important; 5 = Extremely important
IIA	How much do you feel you know about the facts and arguments for and against the use of animals in research?	1 = Nothing; 2 = A little; 3 = Some; 4 = Quite a bit; 5 = A great deal
IIB	How much do you feel you know about the rules and regulations regarding the use and welfare of animals in research at UW-Madison?	1 = Nothing; 2 = A little; 3 = Some; 4 = Quite a bit; 5 = A great deal
IIC	In your opinion, how well does UW-Madison enforce federal laws and guidelines about the use and welfare of animals in research?	1 = Not at all well; 2 = A little well; 3 = Somewhat well; 4 = Very well; 5 = Extremely well; -1 = Don’t know
IID	In your opinion, how thoroughly does UW-Madison review proposals for animal research in order to decide whether or not the research should be conducted?	1 = Not at all; 2 = A little; 3 = Somewhat; 4 = Very; 5 = Extremely; -1 = Don’t know
IIE	In your opinion, how often does UW-Madison take steps to minimize [physical or emotional pain or suffering/pain or distress] of animals used in research at UW-Madison?	1 = Never; 2 = Rarely; 3 = Sometimes; 4 = Usually; 5 = Always; -1 = Don’t know
IIF	In your opinion, are the rules and regulations regarding the use and welfare of animals in research at UW-Madison…	1 = excessive and should be reduced? 2 = adequate and should be maintained? 3 = not tough enough and should be strengthened? -1 = Don’t know
IIG	To what extent do you feel you have the information you need to make informed decisions about when, how, or if at all animal research can be acceptable?	1 = Not at all; 2 = A little; 3 = Somewhat; 4 = Quite a bit; 5 = A great deal; -1 = Don’t know
IIIA	IIIA. Have you ever seen, heard, or read anything about the use of animals in research from any of the following sources? [a] News media in newspapers, television, radio, or online [b] Advertisements such as those on billboards or buses [c] Social media websites such as Facebook or Twitter [d] Friends, family, peers, or co-workers [e] From UW-Madison courses [f] From any UW-Madison official spokespersons [g] From any animal activist groups such as the Alliance for Animals and the Environment, PETA (People for the Ethical Treatment of Animals), or HSUS (Humane Society of the US)	1 = Yes; 2 = No
IIIB	How much do you trust each of the following sources to provide unbiased information about the use of animals in research? (a-g sources as above)	1 = Not at all; 2 = A little; 3 = Some; 4 = Quite a bit; 5 = A great deal
IIIC	Do you feel the amount you have seen, heard, or read about the use of animals in research from each of the following sources has been too little, just enough, or too much? (a-g sources as above)	1 = Too little; 2 = Just enough; 3 = Too much
IVA	To what extent do you agree or disagree with the following statement about the use of animals? I do not think that there is anything wrong with using animals in medical research.	1 = Strongly agree; 2 = Agree; 3 = Neither agree nor disagree; 4 = Disagree; 5 = Strongly disagree
IVB	In the past 5 years, have you ever… [a] been a vegetarian or vegan? [b] worked on a research project that used animals?	1 = Yes; 2 = No