Table 3.
Items | VML | SEM | p-value | ||
---|---|---|---|---|---|
| |||||
LM (n = 15) | MM (n = 15) | HM (n = 15) | |||
Tenderness liking1) | 6.58b | 6.58b | 6.85a | 0.05 | 0.046 |
Juiciness liking1) | 6.33 | 6.27 | 6.53 | 0.05 | 0.111 |
Oiliness liking1) | 6.13 | 6.19 | 6.34 | 0.06 | 0.267 |
Overall flavor liking1) | 6.41 | 6.38 | 6.46 | 0.05 | 0.851 |
Overall liking1) | 6.48 | 6.49 | 6.66 | 0.05 | 0.290 |
VML liking1) | 6.64ab | 6.86a | 6.50b | 0.05 | 0.017 |
Purchase intent2) | 74.04b | 83.03a | 68.38c | 0.00 | 0.000 |
SEM, standard error of mean.
Rated on a 9-point verbal hedonic scale, where 9 = like extremely, 5 = neither like nor dislike, and 1 = dislike extremely.
Percentage of consumers who claimed probably and definitely would buy, based on a 5-point verbal scale, where 5 = definitely would buy, 4 = probably would buy, 3 = might or might not buy, 2 = probably would not buy, and 1 = definitely would not buy.
Means in a row with different letters are significantly different (p<0.05).