Table 3.

Multilevel Poisson Regression Models Examining the Moderating Effect of Gender on the Relationship between E-cigarette Commercial Exposure and Product Use One Year Later among 1060 Alternative High School Students

Variables	E-cigarettes			Cigarettes			Cigars
	b	SE	p	b	SE	p	b	SE	p
Gender (Male)	0.84	0.14	<.001	0.38	0.10	<.001	0.88	0.14	<.001
Ethnicity (Hispanic)	−0.33	0.13	.015	−0.53	0.10	<.001	−0.59	0.13	<.001
Age	0.01	0.07	.860	0.01	0.06	.932	−0.12	0.07	.108
Family Use of E-cigarettes	0.24	0.17	.162	0.24	0.13	.078	0.18	0.17	.275
Family Use of Cigarettes	−0.14	0.16	.395	0.28	0.12	.022	−0.05	0.17	.783
Family Use of Cigars	0.20	0.22	.353	−0.01	0.15	.960	0.38	0.19	.043
Peer Use of E-cigarettes	0.02	0.19	.904	−0.21	0.14	.142	0.34	0.19	.085
Peer Use of Cigarettes	0.40	0.18	.026	0.55	0.19	.004	−0.37	0.20	.058
Peer Use of Cigars	−0.20	0.14	.167	0.24	0.13	.079	0.58	0.15	<.001
Previous Use of E-cigarettes	0.18	0.02	<.001	−0.02	0.02	.352	−0.03	0.03	.327
Previous Use of Cigarettes	0.03	0.03	.209	0.22	0.02	<.001	0.16	0.03	<.001
Previous Use of Cigars	−0.23	0.06	<.001	−0.02	0.03	.570	0.06	0.03	.046
Exposure to other Tobacco Advertising	0.08	0.06	.204	0.09	0.05	.107	0.22	0.06	<.001
Exposure to E-cigarette Commercials	0.19	0.06	.001	0.05	0.04	.255	0.14	0.06	.012
Gender X Commercial Exposure	−0.17	0.07	.011	−0.04	0.05	.446	−0.22	0.07	.003