Table 4.

Multilevel Poisson Regression Models Examining the Relationship between E-cigarette Commercial Likeability and Product Use One Year Later among A Subsample of 720 Alternative High School Students Who Had Seen at Least One E-cigarette Commercial

Variables	E-cigarettes			Cigarettes			Cigars
	b	SE	p	b	SE	p	b	SE	p
	Unadjusted Models
Exposure to E-cigarette Commercials	0.16	0.04	<.001	0.13	0.03	<.001	0.09	0.04	.019
Likeability of E-Cigarette Commercials	0.91	0.10	<.001	0.71	0.10	<.001	0.80	0.10	<.001
	Covariate Adjusted Models
Gender (Male)	0.66	0.16	<.001	0.26	0.12	.023	0.48	0.15	.002
Ethnicity (Hispanic)	−0.40	0.16	.013	−0.40	0.13	.002	−0.48	0.16	.003
Age	0.02	0.08	.831	0.01	0.07	.889	−0.12	0.09	.188
Family Use of E-cigarettes	0.13	0.17	.447	0.22	0.14	.113	0.13	0.18	.473
Family Use of Cigarettes	−0.20	0.17	.262	0.31	0.13	.015	−0.03	0.18	.871
Family Use of Cigars	0.27	0.22	.210	0.02	0.17	.920	0.35	0.21	.100
Peer Use of E-cigarettes	0.09	0.26	.722	−0.05	0.18	.793	0.19	0.22	.379
Peer Use of Cigarettes	0.25	0.23	.278	0.64	0.24	.008	−0.32	0.24	.175
Peer Use of Cigars	−0.21	0.17	.203	0.14	0.15	.339	0.44	0.17	.011
Previous Use of E-cigarettes	0.15	0.02	<.001	0.03	0.02	.211	−0.03	0.03	.374
Previous Use of Cigarettes	0.08	0.03	.010	0.21	0.02	<.001	0.16	0.03	<.001
Previous Use of Cigars	−0.16	0.05	.003	−0.01	0.04	.759	0.10	0.04	.003
Exposure to other Tobacco Advertising	0.17	0.07	.013	0.13	0.06	.029	0.22	0.07	.002
Exposure to E-cigarette Commercials	0.11	0.04	.004	0.10	0.04	.008	0.00	0.04	.910
Likeability of E-cigarette Commercials	0.44	0.12	<.001	0.23	0.10	.031	0.47	0.13	<.001