Table 2.

Average rating of PW and CW

	Full sample		Picture countries		Text countries
	Smokers	Non-smokers	Smokers	Non-smokers	Smokers	Non-smokers
PW
Salience	4.64	5.07	4.57	5.06	4.72	5.09
Quit/Avoid	3.87	4.91	3.79	4.87	3.98	4.99
TW
Salience	3.80	4.13	3.77	4.10	3.85	4.16
Quit/avoid	3.23	4.17	3.21	4.14	3.26	4.22

‘Picture countries’ (DK, UK, BE, FR, ES and RO) are countries where combined PWs on packs of cigarettes were mandatory at the time of data collection, while ‘text countries’ are the countries where TWs were in use (SE, DE, IT, PL). The sample of non-smokers includes both ex-smokers and respondents having never smoked. Both outcome variables are measured on a continuous scale, ranging from 1 (not at all) to 7 (very much), using a slider. See figure 2 in online supplementary appendix B for distributions.

BE, Belgium; DE, Germany; DK, Denmark; ES, Spain; FR, France; IT, Italy; PO, Poland; PW, text+ picture warning; RO, Romania; SE, Sweden; TW, text-only warning; UK, United Kingdom.