Table 2.

Categories into which stakeholder groups were classified

Category	Definition
Advertising stakeholders	Advertising companies and representative bodies
Broadcast stakeholders	Broadcasting companies and representative bodies
Civil society groups	Groups that represent the interests of all or some of the general population. This does not include groups that may have affiliations with industry who would be included in one of the ‘stakeholders’ groups
Food manufacturers	Companies that produce and sell food to retailers
Food retailers	A company that sells food to the general population
Food industry representative groups	Bodies that represent the interests of groups of food manufacturers and retailers
Politicians	Persons professionally involved in politics
Public health stakeholders	Groups that focus on promoting the health of the population