| Healthier | Less healthy | Neither | |
| Unlabeled | 0.450 | 0.380 | 0.170 |
| Generic Label | 0.604 | 0.330 | 0.066 |
| Tailored Label | 0.620 | 0.217 | 0.163 |
| Control Label | 0.431 | 0.387 | 0.182 |
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