Table 8.
Final consumer texture terms provided by each different language consumer.
| Attributes | English-Speaking Group | Spanish-Speaking Group | Hindi-Speaking Group | Mandarin-Speaking Group |
|---|---|---|---|---|
| Firmness | Toughness | Resistance | Toughness | Chewy |
| Smoothness | Smooth * | Smooth | Smooth | Roundness/smoothness ** |
| Moistness | Juicy * | Juiciness | Wet | Juicy |
| Roughness of surface | Rough * | Roughness | Rough/abrasive ** | Rugged |
| Adhesive | Chewy | Sticky | Sticky | Teeth sticky |
| Cohesiveness | Gummy/Spongy ** | Elasticity | Something that does not scatter | Tenacity |
| Crispiness | Crunchy | Crunchiness | Crispy | Crispy |
| Uniformity of bite | Consistent | Homogeneity of bite | Easy to bite | Even texture |
| Astringency | Dry | Astringency | Dryness | Dry |
| Oiliness | Oily | Oily/greasy ** | oily | Greasy |
| Chew count | Chewy | Number of chews | Numbers of chews | Chewy |
| Residuals in mouth | Gritty | Residual in mouth | Leftover in mouth | Residual |
| Powdery | Powdery | Dusty | Powder/flour-like ** | Powdery |
| Dissolvability | Melts | Solubility/solvability ** | Melts | Dissolve |
| Heat burn 1 | Spicy | Spicy | Peppery hot | Burning |
| Particle amount | Grainy | Grainy | Crumbly | Granular |
1 Heat/burn technically is a trigeminal sensation part of flavor, separate from texture. However, it is included here because people often refer to it as part of texture because of its seemingly physical effect in the mouth. * Closest term for the product tasted but no single terms because it depends on the product. ** Equal number of consumers voted for these terms.