Table 2.

Food Technology Neophobia Scale: Explained variance (%), factor loadings, items mean and standard deviation. R = reversed items.

Items	PC1 (27.9%)	PC2 (14.5%)	PC3 (9.6%)	Mean (SD)
1. There are plenty of tasty foods around so we don’t need to use new food technologies to produce more.	0.75	−0.18	0.06	3.9 (1.5)
2. The benefits of new food technologies are often grossly overstated.	−0.07	0.02	0.78	4.4 (1.2)
3. New food technologies decrease the natural quality of food.	0.49	0.35	0.20	4.3 (1.6)
4. There is no sense trying out high-tech food products because the ones I eat are already good enough.	0.70	−0.22	−0.10	3.8 (1.6)
5. New foods are not healthier than traditional foods.	0.54	0.20	0.26	4.2 (1.6)
6. New food technologies are something I am uncertain about.	0.55	−0.07	−0.09	4.1 1.4)
7. Society should not depend heavily on technologies to solve its food problems.	0.74	0.03	−0.04	4.4 (1.5)
8. New food technologies may have long term negative environmental effects.	0.68	0.15	−0.08	4.3 (1.5)
9. It can be risky to switch to new food technologies too quickly.	0.61	−0.13	−0.01	4.4 (1.4)
10. New food technologies are unlikely to have long term negative health effects. (R)	0.08	0.24	−0.77	4.0 (1.5)
11. New products produced using new food technologies can help people have a balanced diet. (R)	−0.08	0.83	−0.01	3.4 (1.4)
12. New food technologies give people more control over their food choices. (R)	−0.11	0.76	−0.17	3.5 (1.2)

Loadings greater than |0.4| are shown in bold.