Table 1.
Ways of distinguishing regional food products from conventional products.
| Ways | Wilks’ Lambda: 0.685 F = 38.134; p < 0.001 * |
Country of Residence | |||
|---|---|---|---|---|---|
| Wilks’lambda | F Value | p Value | Poland p = 0.517 | Ukraine p = 0.483 | |
| Based on TV commercials | 0.653 | 103.402 | 0.001 * | 1.511 | 1.110 |
| I purchase at designated points in my region | 0.639 | 24.610 | 0.001 * | 1.380 | 1.728 |
| I look for the right product certification mark | 0.601 | 6.586 | 0.010 * | 1.469 | 1.558 |
| Constants | 11.140 | 11.933 | |||
* level of significant difference at p < 0.050. Source: Authors’ own analysis based on study material.