Table 3.
Type of Reason | Wilks’ Lambda: 0.621 F = 35.753; p < 0.001* |
Country of Residence | |||
---|---|---|---|---|---|
Wilks’ Lambda | F Value | p Value | Poland p = 0.517 | Ukraine p = 0.483 | |
Traditional and natural method of production | 0.621 | 60.281 | 0.001 * | 1.120 | 1.371 |
High product quality | 0.619 | 35.687 | 0.001 * | 2.485 | 2.799 |
Natural taste and smell | 0.589 | 47.182 | 0.001 * | 0.689 | 0.398 |
High health benefits of the product | 0.581 | 17.252 | 0.001 * | 1.729 | 1.920 |
Recommendation of friends/family | 0.586 | 1.606 | 0.206 | 1.818 | 1.766 |
Constants | 15.179 | 17.270 |
* level of significant difference at p < 0.050. Source: Authors’ own analysis based on study material.