TABLE 2—
% of Participants Who Switched, by FoPL |
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No-FoPL Condition Outcome | FoPL Condition Outcome | All FoPLs | HSR | MTL | Nutri-Score | Reference Intake | Warning Label |
Unhealthy choice | Switch to moderately healthy | 2.0 | 1.7 | 2.4 | 2.2 | 2.1 | 1.5 |
Switch to healthy | 4.1 | 3.5 | 4.7 | 5.2 | 3.2 | 3.9 | |
Moderately healthy choice | Switch to unhealthy | 1.8 | 1.5 | 1.9 | 2.0 | 1.8 | 1.7 |
Switch to healthy | 5.6 | 5.0 | 6.3 | 6.1 | 5.5 | 5.0 | |
Healthy choice | Switch to unhealthy | 2.3 | 2.2 | 2.2 | 2.3 | 2.6 | 2.4 |
Switch to moderately healthy | 2.4 | 2.3 | 2.2 | 2.2 | 2.7 | 2.7 | |
No change | … | 81.8 | 83.7 | 80.3 | 79.9 | 82.1 | 82.9 |
Note. FoPL = Front-of-Package Label; HSR = Health Star Rating; MTL = Multiple Traffic Lights. Data shown are for 28 175 valid choice pairs (where a choice was made in both the no-FoPL and FoPL scenario) out of a total 36 045 potential choice pairs. The 12 study countries were Argentina, Australia, Bulgaria, Canada, Denmark, France, Germany, Mexico, Singapore, Spain, the United Kingdom, and the United States.