Table 2.

Cronbach's alpha, composite reliability (CR), AVE, and Fornell-Larcker Criterion.

	Cronbach's Alpha	CR	AVE	IQ	WA	PP	WC	PS	PO	WP	SA	SL	RP	SC	PR	TD	OA	DC	SQ	S	T	RI	WOM	SR
IQ	0.868	0.919	0.792	0.890
WA	0.887	0.930	0.815	0.615	0.903
PP	0.782	0.874	0.698	0.526	0.412	0.836
WC	0.892	0.933	0.823	0.611	0.692	0.598	0.907
PS	0.816	0.892	0.734	0.583	0.549	0.610	0.709	0.857
PO	0.780	0.873	0.696	0.488	0.390	0.266	0.325	0.343	0.834
WP	0.834	0.901	0.752	0.471	0.315	0.274	0.291	0.318	0.638	0.867
SA	0.770	0.867	0.686	0.471	0.396	0.277	0.320	0.298	0.574	0.544	0.828
SL	0.774	0.869	0.689	0.405	0.266	0.128	0.238	0.283	0.395	0.588	0.393	0.830
RP	0.876	0.924	0.802	0.419	0.292	0.214	0.242	0.308	0.442	0.510	0.386	0.615	0.895
SC	0.837	0.903	0.758	0.463	0.293	0.222	0.275	0.270	0.470	0.531	0.543	0.430	0.621	0.871
PR	0.895	0.935	0.827	0.448	0.299	0.205	0.264	0.296	0.416	0.444	0.421	0.418	0.545	0.701	0.910
TD	0.896	0.935	0.828	0.487	0.348	0.260	0.288	0.309	0.527	0.586	0.651	0.523	0.439	0.503	0.487	0.910
OA	0.876	0.924	0.802	0.475	0.354	0.245	0.318	0.340	0.572	0.594	0.634	0.443	0.514	0.646	0.584	0.779	0.896
DC	0.734	0.842	0.641	0.425	0.282	0.121	0.203	0.220	0.419	0.434	0.489	0.347	0.368	0.491	0.367	0.510	0.621	0.800
SQ	0.915	0.946	0.855	0.554	0.398	0.294	0.355	0.374	0.561	0.609	0.595	0.385	0.507	0.655	0.516	0.677	0.750	0.555	0.925
S	0.855	0.911	0.774	0.522	0.341	0.285	0.337	0.328	0.584	0.607	0.590	0.379	0.551	0.691	0.597	0.609	0.749	0.543	0.791	0.880
TD	0.908	0.931	0.731	0.482	0.327	0.241	0.289	0.331	0.535	0.679	0.615	0.498	0.532	0.632	0.625	0.681	0.730	0.511	0.719	0.795	0.855
RI	0.914	0.946	0.853	0.384	0.287	0.219	0.241	0.258	0.473	0.528	0.534	0.350	0.420	0.457	0.375	0.501	0.579	0.419	0.619	0.722	0.696	0.924
WOM	0.931	0.956	0.880	0.523	0.326	0.261	0.321	0.362	0.564	0.593	0.528	0.369	0.478	0.593	0.512	0.516	0.679	0.491	0.713	0.780	0.755	0.803	0.938
SR	0.849	0.930	0.869	0.390	0.225	0.164	0.220	0.238	0.465	0.565	0.539	0.422	0.522	0.547	0.429	0.510	0.603	0.519	0.682	0.723	0.705	0.768	0.750	0.932

Notes: IQ: Information Quality; WA: Website Aesthetics; PP: Purchase Process; WC: Website Convenience; PS: Product Selection; PO: Price Offerings; WP: Website Personalization; SA: System Availability; SL: Service Level; RP: Returns Handling/Policies; SC: Security; PR: Privacy; TD: Timeliness of Delivery; OA: Order Accuracy; DC: Delivery Condition; SQ: Overall Service Quality; S: Customer Satisfaction; T: Customer Trust; RI: Repurchase Intention; WOM: Word of Mouth; SR: Site Revisit.

*The numbers in diagonal (in bold) are the squared root of AVEs.