Table 6.
Importance and performance of rural tourism products attributes.
| Attributes | Performance | Importance | Discrepancy |
|---|---|---|---|
| Dalishu scenic spot | |||
| Rural tourism product price level | 3.295 (0.520) | 0.303 (−0.494) | (1.014) |
| Rurality experience activity | 3.262 (−0.046) | 0.418 (1.379) | (−1.425) |
| Rural tourism service | 3.197 (−1.161) | 0.279 (−0.885) | (−0.276) |
| Qingshan scenic spot | |||
| Rural tourism product price level | 3.352 (1.498) | 0.271 (−1.015) | (2.513) |
| Rurality experience activity | 3.278 (0.229) | 0.396 (1.021) | (−0.792) |
| Rural tourism service | 3.204 (−1.041) | 0.333 (−0.005) | (−1.035) |
| Average | 3.265 | 0.388 |