Table 7.
Directly derived importance and performance of rural tourism products’ attributes.
| Attributes | Performance | Importance | Discrepancy |
|---|---|---|---|
| Dalishu scenic spot | |||
| Rural tourism product price level | 3.295 (0.520) | 3.787 (−1.090) | (1.610) |
| Rurality experience activity | 3.262 (−0.046) | 4.262 (0.387) | (−0.433) |
| Rural tourism service | 3.197 (−1.161) | 4.295 (0.490) | (−1.650) |
| Qingshan scenic spot | |||
| Rural tourism product price level | 3.352 (1.498) | 3.685 (−1.407) | (2.905) |
| Rurality experience activity | 3.278 (0.229) | 4.481 (1.068) | (−0.839) |
| Rural tourism service | 3.204 (−1.041) | 4.315 (0.552) | (−1.592) |
| Average | 3.265 | 4.138 |