Table IV.
Nonstandardized Mediation Coefficients Predicting Risk Perception of Different New Food Technology Applications by the Food Disgust Scale (FDS) and the Disgust Response Toward Each Application
| FDS → Disgust Response | Disgust Response → Risk | Direct Effect: FDS → Risk | Indirect Effect: FDS → Disgust Response → Risk | Disgust Response | Riska | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| B a | SE | B b | SE | B c’ | SE | B a × B b | SE | 95% CI | R 2 | R 2 | |
| GM meat | 8.60 * | 1.73 | 0.49 * | 0.04 | −2.06 | 1.23 | 4.23 | 1.01 | (2.30–6.31) | 0.07 | 0.35 |
| GM fish | 8.53 * | 1.68 | 0.52 * | 0.04 | −2.45 | 1.12 | 4.41 | 1.01 | (2.48–6.39) | 0.08 | 0.40 |
| Nano. film | 6.64 * | 1.74 | 0.40 * | 0.04 | −2.79 | 1.37 | 2.62 | 0.79 | (1.15–4.26) | 0.04 | 0.21 |
| Nano. box | 6.89 * | 1.67 | 0.63 * | 0.04 | −3.60 | 1.20 | 4.31 | 1.12 | (2.09–6.52) | 0.05 | 0.45 |
| Art. meat | 10.91 * | 1.75 | 0.44 * | 0.04 | 2.43 | 1.40 | 4.85 | 0.95 | (3.09–6.80) | 0.11 | 0.31 |
| Art. milk | 7.94 * | 1.77 | 0.53 * | 0.04 | −1.65 | 1.34 | 4.22 | 1.00 | (2.28–6.21) | 0.06 | 0.35 |
| Syn. food additive | 5.83 * | 1.71 | 0.58 * | 0.04 | 0.38 | 1.28 | 3.39 | 1.06 | (1.35–5.48) | 0.04 | 0.40 |
Note: N = 313. Bold indicates significance. Results based on 10,000 bias‐corrected bootstrap samples. Nonstandardized coefficients can be interpreted in a similar way as regression coefficients.
*p < 0.001.
a
Explained variance by effect B b and B c’.
CI, confidence interval; GM, genetically modified; nano. film, edible nanotechnology coating film; nano. box, nanotechnology food box; art., artificial; syn., synthetic.