Table V.
Nonstandardized Mediation Coefficients Predicting Benefit Perception of Different New Food Technology Applications by the Food Disgust Scale (FDS) and the Disgust Response Toward Each Application
| FDS → Disgust Response | Disgust Response → Benefit | Direct Effect: FDS → Benefit | Indirect Effect: FDS → Disgust Response → Benefit | Disgust Response | Benefita | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| B a | SE | B b | SE | B c’ | SE | B a × B b | SE | 95% CI | R 2 | R 2 | |
| GM meat | 8.60 * | 1.73 | −0.48 * | 0.04 | 0.35 | 1.39 | −4.12 | 1.04 | (−6.24–−2.14) | 0.07 | 0.29 |
| GM fish | 8.53 * | 1.68 | −0.59 * | 0.04 | 3.27 | 1.29 | −4.99 | 1.20 | (−7.41–−2.67) | 0.08 | 0.39 |
| Nano. film | 6.64 * | 1.74 | −0.41 * | 0.05 | 2.56 | 1.54 | −2.75 | 0.86 | (−4.56–−1.20) | 0.04 | 0.19 |
| Nano. box | 6.89 * | 1.67 | −0.65 * | 0.05 | 0.71 | 1.41 | −4.50 | 1.25 | (−7.03–−2.09) | 0.05 | 0.40 |
| Art. meat | 10.91 * | 1.75 | −0.57 * | 0.05 | 5.04 | 1.68 | −6.17 | 1.15 | (−8.49–−3.96) | 0.11 | 0.28 |
| Art. milk | 7.94 * | 1.77 | −0.54 * | 0.05 | 5.10 | 1.56 | −4.26 | 1.02 | (−6.33–−2.33) | 0.06 | 0.28 |
| Syn. food additive | 5.83 * | 1.71 | −0.40 * | 0.05 | 1.65 | 1.50 | −2.31 | 0.78 | (−3.93–−0.91) | 0.04 | 0.18 |
Note: N = 313. Bold indicates significance. Results based on 10,000 bias‐corrected bootstrap samples. Nonstandardized coefficients can be interpreted in a similar way as regression coefficients.
*p < 0.001.
a
Explained variance by effect B b and B c’.
CI, confidence interval; GM, genetically modified; nano. film, edible nanotechnology coating film; nano. box, nanotechnology food box; art., artificial; syn., synthetic.