Table 3.

Normative beliefs

Themes and codes	Number of citations	Number of focus groups
Most people would be in favour	21	6
All or most people they know would be in favour	21	6
Some people would be against because of discrimination or fear	10	6
Members and activists of the LGBTQ+ communities might be against or boycott the programme	5	4
Family members would disapprove because of fear of receiving MSM's blood	3	2
Family members would disapprove because of the discrimination they face	2	1
In line with their altruistic values	15	6
In line with their values of altruism and contribution	15	6
In dissonance with their values of equality	13	5
Divided between doing some good and wanting complete inclusion of MSM	8	5
Clashes with their values of equality and social justice	5	4