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. Author manuscript; available in PMC: 2019 Nov 18.
Published in final edited form as: Tob Control. 2016 Oct 7;25(Suppl 2):ii21–ii31. doi: 10.1136/tobaccocontrol-2016-053203

Table 4.

Risk perceptions of LCC flavours among young and middle-aged adult current cigarette smokers, aged 18–44, USA (n=964)

Total (n=964) Males (n=573) Females (n=392) White (n=352) Black/African-American (n=299) Hispanic/Latino (n=313)
C UN F p Value C UN F p Value C UN F p Value C UN F p Value C UN F p Value C UN F p Value
Risk perceptions for flavour additives
Menthol *** *** *** *** ** **
 As harmful 58.5 48.6 43.7 60.0 44.2 42.5 54.1 55.5 46.2 61.9 59.7 82.4 52.4 40.2 43.0 58.8 53.6 34.2
 Less harmful 4.0 5.3 10.3 3.9 3.6 12.7 4.9 7.9 5.7 2.9 9.4 1.6 3.6 3.6 14.9 6.6 5.0 9.2
 More harmful 19.7 18.0 30.5 19.2 21.9 30.4 20.3 11.9 30.5 16.5 25.8 7.6 21.2 11.8 25.5 24.3 21.9 40.1
 Don’t know 17.7 28.2 15.5 16.9 30.4 14.4 18.9 24.8 17.6 18.7 5.1 8.4 22.9 44.4 16.5 10.3 19.5 16.5
Clove *** *** * *
 As harmful 60.7 50.6 47.2 63.5 46.8 47.2 57.0 56.5 47.2 65.4 59.7 82.3 50.5 41.8 40.2 62.8 57.6 43.4
 Less harmful 5.5 4.8 9.1 2.8 2.9 9.7 9.1 7.9 7.8 3.3 9.4 0.0 10.1 2.7 14.2 4.7 5.0 7.6
 More harmful 14.6 14.0 28.3 15.0 16.1 27.9 14.1 10.9 29.1 11.3 14.6 9.3 15.3 11.2 22.6 20.2 17.9 37.5
 Don’t know 19.2 30.5 15.4 18.7 34.3 15.2 19.8 24.8 15.8 19.9 16.4 8.4 24.2 44.4 23.0 12.3 19.5 11.5
Spice *** *** * **
 As harmful 63.0 49.4 48.6 64.9 46.8 48.7 60.4 53.2 48.5 69.6 59.7 71.1 48.5 41.8 44.0 66.1 53.5 46.3
 Less harmful 4.2 7.0 10.3 1.9 2.9 11.8 7.2 13.0 7.3 3.3 9.4 0.0 8.6 2.5 12.0 1.0 11.8 11.7
 More harmful 14.1 13.4 26.1 15.2 15.6 25.0 12.7 10.2 28.2 7.5 14.6 20.5 20.2 10.6 21.8 20.4 16.6 30.8
 Don’t know 18.7 30.2 15.0 18.0 34.7 14.5 19.7 23.5 16.0 19.6 16.4 8.4 22.7 45.1 22.2 12.4 18.1 11.2
Candy *** *** *
 As harmful 62.1 51.7 58.1 65.1 47.2 54.4 58.0 58.7 65.4 67.6 64.1 90.2 48.0 42.3 46.5 66.6 57.4 58.6
 Less harmful 7.2 4.8 7.3 3.8 2.9 8.7 11.7 7.6 4.7 4.6 9.4 0.0 14.6 2.5 12.0 4.2 5.0 5.7
 More harmful 10.4 13.0 21.6 11.5 15.6 25.5 9.0 8.9 13.9 7.6 10.2 1.4 12.7 10.8 23.8 13.4 18.1 25.2
 Don’t know 20.3 30.5 12.9 19.6 34.3 11.4 21.3 24.8 15.9 20.2 16.4 8.4 24.7 44.4 17.7 15.9 19.5 10.5
Fruit *** ***
 As harmful 59.8 52.0 55.1 63.1 47.7 51.2 55.4 58.8 62.9 66.5 66.8 90.2 45.3 40.9 51.1 62.7 57.4 49.1
 Less harmful 8.2 5.3 8.8 5.3 3.7 9.8 12.1 7.7 7.0 6.2 9.4 0.0 15.6 3.5 12.2 4.0 5.1 8.6
 More harmful 12.9 14.4 23.8 13.4 14.3 28.7 12.3 14.5 14.1 7.9 5.4 1.4 13.1 16.0 18.6 22.4 17.9 33.6
 Don’t know 19.0 28.3 12.2 18.2 34.3 10.3 20.2 19.0 15.9 19.4 16.4 8.4 26.1 39.6 18.1 10.8 19.6 8.6
Chocolate ** *** *
 As harmful 62.1 50.3 52.4 66.1 46.6 45.8 56.8 56.1 65.8 67.0 59.7 79.0 47.3 41.5 46.9 68.8 57.1 49.7
 Less harmful 7.0 4.9 11.1 3.7 2.9 13.7 11.4 7.9 5.7 5.2 9.4 0.0 13.9 2.5 16.6 3.1 5.4 9.7
 More harmful 12.3 16.2 20.5 12.6 15.8 24.5 11.8 16.9 12.4 8.4 14.6 12.6 14.4 15.8 18.4 17.3 18.0 24.1
 Don’t know 18.6 28.6 16.0 17.6 34.7 16.0 20.0 19.1 16.0 19.4 16.4 8.4 24.4 40.2 18.0 10.8 19.5 16.4
Alcohol *** *** **
 As harmful 61.9 46.7 51.4 63.9 46.0 51.9 59.2 47.8 50.4 64.8 64.5 88.6 53.7 38.8 47.8 65.4 46.6 44.4
 Less harmful 3.5 4.6 7.1 2.4 2.6 8.4 4.9 7.6 4.3 3.3 9.4 0.0 5.8 2.2 10.4 1.1 5.0 6.3
 More harmful 15.5 20.0 27.5 14.9 17.1 26.3 16.3 24.5 29.8 12.0 9.8 3.0 17.3 19.6 24.2 20.5 27.4 36.3
 Don’t know 19.1 28.7 14.1 18.8 34.3 13.4 19.5 20.1 15.4 19.9 16.4 8.4 23.1 39.5 17.5 13.1 21.0 13.0

All analyses used weighted data. Complex sampling procedures were used to adjust for sampling in all analyses.

***

p<0.001,

**

p<0.01,

*

p<0.05.

C, cigarette; F, flavoured LCC users; non-LCC users; LCC, little cigar and cigarillo; UN, unflavoured LCC users.