Table 3.

Thematic analysis

Motivation for using online forums	aLack of professional support
	bIsolation as a breastfeeding mother
	cDifficulty accessing face‐to‐face support
	dRound‐the‐clock availability
	eVariety of online support available
Benefits of online support	aReassurance and normalising
	bSomeone who has been through it
	cCircle of peer support
Limitations of online support	aJudgement
	bPolarised debate
	cLack of regulation