Table 3.

Teen-informed coding tool for quantifying the power of food advertisements.

Ad Feature	Presence Yes(1) No (0)	Size ☐    ☐   ☐ NA (0) S (0.25) M/L (1)	Weight Totals (Presence × Size)
Price	____ × 29.11     ×	☐    ☐   ☐	=
Image of Food/Beverage	____ × 20.80     ×	☐    ☐   ☐	=
Taste Description	____ × 11.73     ×	☐    ☐   ☐	=
Sale/Deal/Special offers	____ × 9.98     ×	☐    ☐   ☐	=
Slogan/Item Description	____ × 8.52     ×	☐    ☐   ☐	=
Logo/Company Name	____ × 6.93     ×	☐    ☐   ☐	=
Directions/Location	____ × 4.27     ×	☐    ☐   ☐	=
Gamification	____ × 3.84     ×	☐    ☐   ☐	=
Loyalty Points/Rewards	____ × 3.30     ×	☐    ☐   ☐	=
Character, Celebrity or TV/Sports tie-in	____ × 1.52     ×	☐    ☐   ☐	=
Ad Power			= score/100