Table 5.
Ad Feature | Presence Score | Size Score | Totals (Presence Score × Size Score) |
---|---|---|---|
1. Price | 0 | 0 | 0 |
2. Image of Food/Beverage | 0 | 0 | 0 |
3. Taste Description | 0 | 0 | 0 |
4. Sale/Deal/Special offers | 0 | 0 | 0 |
5. Slogan/Description | 0 | 0 | 0 |
6. Logo/Company Name | 6.93 | 1 | 6.93 |
7. Directions/Location | 0 | 0 | 0 |
8. Gamification | 0 | 0 | 0 |
9. Loyalty Points/Rewards | 0 | 0 | 0 |
10. Character, Celebrity or TV/Sports tie-in | 0 | 0 | 0 |
Total Power | 6.93 |