Table 6.

Coding example using the teen-developed tool: Advertisement B.

Ad Feature	Presence Score	Size Score	Totals (Presence Score × Size Score)
1. Price	0	0	0
2. Image of Food/Beverage	20.80	1	20.80
3. Taste Description	0	0	0
4. Sale/Deal/Special offers	0	0	0
5. Slogan/Description	8.52	1	8.52
6. Logo/Company Name	6.93	0.25	1.73
7. Directions/Location	0	0	0
8. Gamification	0	0	0
9. Loyalty Points/Rewards	0	0	0
10. Character, Celebrity or TV/Sports tie-in	0	0	0
Total Power			31.05