Table 7.

Coding example using the teen-developed tool: Advertisement C.

Ad Feature	Presence Score	Size Score	Totals (Presence Score × Size Score)
1. Price	29.11	1	29.11
2. Image of Food/Beverage	20.80	1	20.80
3. Taste Description	11.73	0.25	2.93
4. Sale/Deal/Special offers	9.98	0.25	2.50
5. Slogan/Description	8.52	0.25	2.13
6. Logo/Company Name	6.93	0.25	1.73
7. Directions/Location	0	0	0
8. Gamification	0	0	0
9. Loyalty Points/Rewards	0	0	0
10. Character, Celebrity or TV/Sports tie-in	0	0	0
Total Power			59.20