Table 4.

Activities and channels used for services and information by level

Activities & channels	Bangladesh	Malawi	Peru	Zambia
Mothers/caregivers level	Home visits to coach mothers; mothers health education groups; 6 TV spots placed to reach mothers, 5 TV spots developed to appeal to mothers; registers maintained for each mother/child by village and worker	Ten nutrition education sessions with groups of 15 caregivers with children aged 6–18 months; a weekly or bi‐weekly meeting for approximately 2 h. With the completion of each IYCF group, caregivers received a government certificate during a graduation ceremony	Improved IYCF message delivery/counseling, demonstrations, improved anthropometry and group well child sessions added to existing visits to health facilities; age‐specific IYCF guidelines provided in printed materials and job aids, all health center staff involved	A set number of visits or group meetings were held (e.g., women's groups met biweekly)
Household level	2 TV spots for fathers, village forums targeted to fathers; family featured in TV spots; water and soap located for handwashing before feeding	Fathers, local leaders, and grandparents encouraged to attend education sessions; farmers and families trained, inputs to diversity production (e.g., giving dairy cows, goats, sheep, pigs, chickens, fish)	All caregivers accompanying the child to health centers included in counseling/demonstrations; fliers with recipes were taken home from health centers	Families trained and supported by model farmers to produce diverse foods and feed young children
Community level	Community mobilization forums; crowd events with videos & quiz; local doctors and opinion leader meetings and materials; children's animated film on CF	FFS and JFFLS curricula covered nutrition topics including the 6 food groups; seasonal food availability calendar; dietary diversification, community action planning for food security; and food processing and preparation	Health centers are located close to or in communities; intervention concentrated in health center but work extends into some community activities	Agricultural training (around production diversity) with small model farmers; drama groups emphasized certain behaviors in the broader community audiences
Food/health systems level	Health volunteers through workload allocation, training, supervision, refresher training, monthly meetings, monitoring, incentives; trained monitors and ‘organizers’ allocated to support/manage frontline workers; WHO/UNICEF training manual adapted	Joint coordination meetings at district level; IEC materials jointly developed; joint agricultural and health extension trainings; Africa regional UNICEF counseling package used	Team training; nutrition counseling integrated within child health services; key messages mandatory for all points of contact; doctors, nurses, and health assistants trained jointly as a team; accreditation certificates for meeting standards	Coordination across the government ministries to improve diversity in food availability and consumption; training frontline workers through cascade training; incentives (e.g., bicycle, seeds, T‐shirts); monthly refresher trainings; monitoring; National GOZ materials used, adapted from UNICEF
Program/policy level	Harmonizing messages and tools among implementing stakeholders in the country through an alliance; preparing a GOB national framework and plan for IYCF communication	Project data shared to advocate for multi‐sectoral approaches, IYCF counselling booklet integrated into the national standardized counselling card collection	Advocacy and engagement of Trujillo Health Department for uptake of key activities; sharing evidence and tools for national uptake; incorporation of complementary feeding demonstrations in well child sessions into national policy; messages and educational materials disseminated by central MOH	Example of Mumbwa district given to national authorities; site visits and sharing tools with SUN Initiative for scaling up