Figure 1.

A. Stimuli used in the fMRI experiment. EE situations depicted social targets in embarrassing situations, potentially eliciting empathic embarrassment in the observer. Ten sketches displayed non‐norm‐violating control situations (NEUT). Stimuli were presented together with two sentences describing the situation below the sketches [e.g., You are at a post‐office: you observe a women's trouser ripping while she bends down to lift a package… (EE)]. B. Sequence of the experimental paradigm. Red arrows indicate that subjective ratings of the protagonist's experience of embarrassment correspond to the preceding embarrassment situation. [Color figure can be viewed at http://wileyonlinelibrary.com]