Figure 3.

Results of the ROI analyses. Percent signal change in left and right FFA, and the left and right OFA. A significant form × color interaction was found only in the left FFA. There was a simple main effect of color only for the face, such that natural‐colored faces elicited a larger response than bluish‐colored faces. The error bars show the standard error of the mean of the percent signal change across subjects. *P < 0.05. [Color figure can be viewed in the online issue, which is available at http://wileyonlinelibrary.com.]