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. 2008 Dec 23;30(9):2813–2820. doi: 10.1002/hbm.20707

Figure 2.

Figure 2

(A) fMRI result of interaction contrast [(INDgeneral + COLcontextual) − (INDcontextual + COLgeneral)] reveals increased activity in the anterior rostral portion of medial prefrontal cortex (MPFC) (peak coordinate: X = 3, Y = 45, Z = 9, P < 0.05 corrected). (B) fMRI region‐of‐interest analysis within this MPFC region. Individualists show greater MPFC response for general relative to contextual trait and font descriptions. Collectivists show greater MPFC response for contextual relative to general trait and font descriptions. (C) Scatterplot of the correlation of MPFC activity [Δ for contextual−general] with self‐construal style index [COL score−IND score] for each participant (R = 0.70, P < 0.003).