In both figures, each of the five commercials is represented by a different color (Teacher = blue, Evian = yellow, Coke = red, Gatorade = green, Anti‐Fur = brown). Figure 1a illustrates that the Anti‐Fur commercial is significantly lower than the other four commercials for the mean Pleasure scores with t‐values of 0.023 for teacher, 0.004 for Evian, 0.015 for Coke, and 0.032 for Gatorade. Figure 1b illustrates that that the Gatorade and Anti‐Fur commercials combined are significantly higher than the Teacher and Coke commercials combined on mean Arousal scores. (P‐value < 0.05).