Table II.

Localization of brain activation during commercials with a high level of arousal

Region	BA	Side	X	Y	Z	Size	t‐value
Cerebellum	—	R	19	−41	−39	1,629	5.30
Inferior temporal gyrus	37	L	−48	−43	−11	1,896	5.43
Middle frontal gyrus	9	L	−36	28	30	477	5.27
Middle frontal gyrus*	10	R	26	32	5	1,113	5.40
Middle occipital gyrus	19	L	−46	−65	5	159	5.07
Pulvinar of the thalamus		L	−24	−26	4	349	5.04
Superior frontal gyrus	8	M	−7	29	47	2,774	5.70
Superior frontal gyrus	10	L	−16	44	10	214	5.17
Superior temporal gyrus*	22	R	64	−37	14	808	5.69

P(corr.) <0.052. Only clusters >150 voxels are shown. BA = Brodmann's Area.

Size = number of 1 mm³ voxels. X, Y, and Z refer to Talairach coordinates.

^*Appears in Figure 3.