TABLE 1.

Demographics of the study sample.

Measure	Items	Frequency	Percentage
Gender	Male	185	44.6
	Female	224	54
	Transgender	6	1.4
Race	White	222	53.5
	Black	73	17.6
	Hispanic or Latino	69	16.6
	Asian	33	8
	Other	18	4.3
Education	4th grade	8	1.9
	Middle school (5th–8th grade)	124	29.9
	High school (9th–12th grade)	185	44.6
	College/university	87	21
	Other	11	2.7
Household annual income	<$10,000	48	11.6
	$10,000–$29,999	56	13.5
	$30,000–$49,999	67	16.1
	$50,000–$74,999	78	18.8
	$75,000 or more	78	18.8
	Decline to answer	88	21.2
Type of favorite influencer∗	Fashion	105	25.3
	Gaming	131	31.6
	Health living	43	10.4
	Travel	44	10.6
	Lifestyle	165	39.8
	Food	23	5.5
	Pets	15	3.6
	Parenting	20	4.8
	Other	130	31.3
Social media use∗	YouTube	370	89.2
	Instagram	350	84.3
	Facebook	265	63.9
	Twitter	196	47.2
	Snapchat	317	76.4
	Other	58	14
Social media used to follower influencers∗	YouTube	321	77.3
	Instagram	271	65.3
	Facebook	84	20.2
	Twitter	98	23.6
	Snapchat	97	23.4
	Other	14	3.4

^∗Indicates multiple options – “select all that apply,” with total percentage exceeding 100.