TABLE 2.
Descriptives of the measurements.
| Constructs (M, SD) | Items | Means | SD |
| Informative value (5.76, 1.23) | info_1: ineffective/effective | 5.97 | 1.34 |
| info_2: unhelpful/helpful | 5.78 | 1.55 | |
| info_3: not functional/functional | 5.91 | 1.38 | |
| info_4: unnecessary/necessary | 5.45 | 1.61 | |
| info_5: impractical/practical | 5.69 | 1.53 | |
| Entertainment value (6.37, 1.02) | enter_1: Not fun/fun | 6.51 | 1.11 |
| enter_2: Dull/exciting | 6.39 | 1.16 | |
| enter_3: Not delightful/delightful | 6.35 | 1.16 | |
| enter_4: Not thrilling/thrilling | 6.03 | 1.46 | |
| enter_5: Unenjoyable/enjoyable | 6.58 | 1.05 | |
| Expertise (5.81, 1.36) | expert_1: I feel he/she knows a lot | 5.99 | 1.47 |
| expert_2: I feel he/she is competent to make assertions about things that he/she is good at | 5.82 | 1.52 | |
| expert_3: I consider he/she as an expert on his/her area | 5.66 | 1.59 | |
| expert_4: I consider he/she sufficiently experienced to make assertions about his/her area | 5.78 | 1.53 | |
| Trustworthiness (5.86, 1.41) | trustworthy_1: I feel he/she is honest | 5.92 | 1.51 |
| trustworthy_2: I consider he/she trustworthy | 5.89 | 1.52 | |
| trustworthy_3: I feel he/she I truthful | 5.91 | 1.52 | |
| trustworthy_4: I consider he/she earnest | 5.72 | 1.52 | |
| Attractiveness (5.19, 1.56) | attract_1: He/she is very attractive | 5.16 | 1.82 |
| attract_2: He/she is very stylish | 5.60 | 1.63 | |
| attract_3: He/she is good looking | 5.36 | 1.71 | |
| attract_4: He/she is sexy | 4.64 | 1.89 | |
| Similarity (4.94, 1.55) | similar_1: He/she and I have a lot in common | 4.87 | 1.65 |
| similar_2: He/she and I are a lot alike | 4.74 | 1.74 | |
| similar_3: I can easily identify with he/she | 5.22 | 1.70 | |
| Parasocial relationship (5.83, 1.13) | Parasocial__1: Makes me feel comfortable, as if I am with a friend | 5.75 | 1.49 |
| Parasocial__2: I look forward to seeing his/her posts | 5.74 | 1.49 | |
| Parasocial__3: I see he/she as a natural, down-to-earth person | 5.91 | 1.46 | |
| Parasocial__4: If he/she starts another social media channel, I will also follow | 5.82 | 1.53 | |
| Parasocial__5: He/she seems to understand the kind of things I want to know | 5.59 | 1.49 | |
| Parasocial__6: If I see a story about he/she in other places, I would read it | 5.86 | 1.45 | |
| Parasocial__7: I would love to meet he/she in person | 6.11 | 1.44 | |
| Parasocial__8: He/she would fit in well with my group of friends | 5.47 | 1.71 | |
| Parasocial__9: If something happens to he/she, I will feel sad | 6.01 | 1.42 | |
| Parasocial__10: I would invite he/she to my party | 5.96 | 1.53 | |
| Parasocial__11: He/she is the kind of persona I would like to play to hand out with | 6.00 | 1.42 | |
| Parasocial__12: If he/she lived in my neighborhood we would be friends | 5.72 | 1.57 | |
| Active mediation (5.04, 1.82) | Active_1: Explaining to me the dangers of social media | 5.13 | 2.02 |
| Active_2: Telling me about the information I can disclose on social media | 4.70 | 2.06 | |
| Active_3: Telling me to stop any experience on social media if I feel uncomfortable or scared | 4.96 | 2.15 | |
| Active_4: Reminding me not out give out personal information on social media | 5.37 | 2.00 | |
| Restrictive mediation (3.44, 2.09) | Restrictive__1: Setting rules regarding my access to social media | 3.77 | 2.41 |
| Restrictive_2: Restricting the amount of time I can use social media | 3.43 | 2.33 | |
| Restrictive_3: Limiting the kind of activities I can do on social media | 3.52 | 2.33 | |
| Restrictive_4: Restricting the type of social media platforms that I can visit | 3.52 | 2.35 | |
| Restrictive_5: Limiting me to using social media only for school work | 2.93 | 2.17 | |
| Materialism (5.33, 1.43) | Materialism_1: I would like to be rich enough to buy anything I want | 5.70 | 1.58 |
| Materialism_2: I’d be happier if I could afford to buy more things | 5.15 | 1.80 | |
| Materialism_3: It sometimes bothers me quite a bit that I can’t afford to buy all the things I want | 5.13 | 1.77 | |
| Purchase intentions (5.09, 1.62) | PI_1: Likely to buy certain products because of his/her posts | 4.99 | 1.79 |
| PI_2: Possible that I will visit some online stores or actual stores because of his/her posts | 5.06 | 1.82 | |
| PI_3: Probable that I may purchase the products/brands that he/she has promoted if I happen to need one | 5.22 | 1.72 |