Table 3.
Associations between cannabis brand engagement on social media and past year cannabis use
| Characteristic | Favorite cannabis brand | Own cannabis branded merchandise | ||||
|---|---|---|---|---|---|---|
| aOR | 95% CI | P-Val | aOR | 95% CI | P-Val | |
| Brand engagement | ||||||
| No | (ref) | (ref) | ||||
| Yes | 7.98 | 4.90, 13.00 | <0.001 | 6.93 | 4.45, 10.78 | <0.001 |
| Age | ||||||
| 15–17 years | (ref) | (ref) | ||||
| 18–19 years | 1.00 | 0.64, 1.56 | 0.99 | 1.14 | 0.73, 1.77 | 0.57 |
| Gender | ||||||
| Male | 0.84 | 0.51, 1.39 | 0.49 | 0.80 | 0.49, 1.33 | 0.39 |
| Female | (ref) | (ref) | ||||
| Othera | 1.50 | 0.51, 4.44 | 0.46 | 1.11 | 0.37, 3.33 | 0.85 |
| Race/Ethnicity | ||||||
| white | (ref) | (ref) | ||||
| African American | 0.60 | 0.25, 1.46 | 0.26 | 0.77 | 0.32, 1.84 | 0.56 |
| Hispanic/Latino | 0.87 | 0.52, 1.44 | 0.59 | 0.75 | 0.45, 1.24 | 0.26 |
| Other | 0.72 | 0.38, 1.37 | 0.32 | 0.66 | 0.35, 1.26 | 0.21 |
| Parent education | ||||||
| High school/some college | (ref) | (ref) | ||||
| Bachelor’s degree or higher | 0.53 | 0.30, 0.94 | 0.03 | 0.48 | 0.27, 0.85 | 0.01 |
Bold indicates statistically significant after Bonferroni correction (p<0.008).
aOR adjusted odds ratio; CI confidence interval; p-val p-value
a
Other gender includes non-binary gender, male-to-female transgender, female-to-male transgender, and other.