Table 4.
Survey items and response frequencies (percentages) regarding the 38 regaring the participants’ post-forum extent of agreement or disagreement with statements about the three AV messages
| Survey item | Strongly agree | Agree | Undecided | Disagree | Strongly disagree |
|---|---|---|---|---|---|
| 1. The videos had clear image and sound. | 6 (16) | 21 (55) | 3 (8) | 7 (18) | 1 (3) |
| 2. The videos made sense to me. | 7 (18) | 16 (42) | 3 (8) | 12 (32) | 0 (0) |
| 3. Now that I have seen these videos I know more about falls. | 9 (24) | 10 (26) | 3 (8) | 14 (37) | 2 (5) |
| 4. I think people will like these videos. | 4 (11) | 10 (26) | 16 (42) | 8 (21) | 0 (0) |
| 5. I found the videos boring.a | 2 (6) | 5 (14) | 8 (22) | 16 (44) | 5 (14) |
| 6. I think the videos appeal to all ages. | 3 (8) | 10 (26) | 8 (21) | 15 (40) | 2 (5) |
| 7. I think the videos are mainly for people who are over 75. | 3 (8) | 1 (3) | 3 (8) | 23 (61) | 8 (21) |
| 8. I would advise my friends to watch the videos.b | 6 (16) | 15 (41) | 4 (11) | 12 (32) | 0 (0) |
| 9. I can relate to the content of these videos. | 4 (11) | 20 (53) | 4 (11) | 10 (26) | 0 (0) |
| 10. I think that the videos have a powerful message.b | 5 (14) | 12 (32) | 9 (24) | 10 (27) | 1 (3) |
| 11. The videos were very serious. | 4 (11) | 6 (16) | 8 (21) | 17 (45) | 3 (8) |
| 12. The videos moved me.b | 4 (11) | 10 (27) | 4 (11) | 17 (46) | 2 (5) |
| 13. The videos inspired me to find out how I can reduce my risk of falling over. | 10 (26) | 11 (29) | 8 (21) | 8 (21) | 1 (3) |
| 14. I found the videos fun to watch.b | 3 (8) | 19 (51) | 5 (14) | 10 (27) | 0 (0) |
| 15. The messages that the videos gave surprised me. | 5 (13) | 11 (29) | 7 (18) | 13 (34) | 2 (5) |
| 16. The message(s) in the videos stood out to me. | 6 (16) | 9 (24) | 9 (24) | 14 (37) | 0 (0) |
an = 36, bn = 37