Table 3.
Ranking of 12 types of physician information.
| Item # | Physician information | Duration of fixation (seconds), mean (SD) | Rank for duration of fixation | Information usefulnessa | Rank for information usefulness | Ranking average |
| 1 | Favorability rate | 8.14 (3.45) | 2 | 5.88 | 1 | 1.5 |
| 2 | Consultation numbers | 7.22 (2.39) | 4 | 5.74 | 3 | 3.5 |
| 3 | Title | 8.30 (4.55) | 1 | 4.89 | 6 | 3.5 |
| 4 | Hospital | 6.74 (5.68) | 5 | 5.08 | 5 | 5.0 |
| 5 | Satisfaction | 4.71 (2.31) | 9 | 5.85 | 2 | 5.5 |
| 6 | Profile photo | 7.30 (3.96) | 3 | 4.22 | 9 | 6.0 |
| 7 | Fees | 5.80 (1.72) | 6 | 4.76 | 7 | 6.5 |
| 8 | Gratitude expressed | 4.50 (2.58) | 10 | 5.58 | 4 | 7.0 |
| 9 | Educational background | 4.77 (1.28) | 8 | 4.39 | 8 | 8.0 |
| 10 | Peer evaluations | 5.03 (2.16) | 7 | 3.60 | 12 | 9.5 |
| 11 | Academic research results | 4.09 (1.25) | 11 | 4.22 | 10 | 10.5 |
| 12 | Topic | 3.84 (1.55) | 12 | 3.88 | 11 | 11.5 |
aParticipants rated the usefulness of the 12 types of information by rating the following statement for each on a scale from 1 (strongly disagree) to 7 (strongly agree): “I think this information is very useful for me in helping me choose this physician.”