TABLE 5.

significance of structural paths (direct effects).

Structural paths	β-value/(T value)	Confidence intervals (bias corrected)	P-value (0.05 level of significance)	Outcomes
DPV → CBBE	0.082, (1.833)	(0.000–0.176)	0.067	H1 = Not Supported Due to incomplete information
DPF → CBBE	0.102, (2.665)	(0.022–0.172)	0.008	H2 = Supported
DPK → CBBE	0.119, (3.442)	(0.053–0.187)	0.001	H3 = Supported

DPV, design perception visual; DPF, design perception functional; DPK, design perception kinesthetic; CBBE, consumer based brand equity., All values are significant at 0.050% (2-tailed).