Table 2.

Demographic information of online survey respondents (n = 1,021) and taste-panel participants (n = 95)¹

Item	% of online survey respondents	% of taste-panel participants
Age
18 to 24 yr old	18.6	22.1
25 to 34 yr old	16.3	48.4
35 to 44 yr old	14.2	8.4
45 to 54 yr old	13.0	9.5
55 to 64 yr old	20.0	10.5
65 to 74 yr old	13.9	1.1
75 yr or older	4.1	0.0
Sex
Male	49.0	47.4
Female	51.0	52.6
Race
White	79.8	63.2
Black or African American	10.9	9.5
American Indian or Alaska Native	0.6	0.0
Asian	4.0	12.6
Native Hawaiian or Pacific Islander	0.1	0.0
Spanish, Hispanic, or Latino	3.7	14.7
Other	1.0	0.0
Education level
Less than high school degree	1.8	0.0
High school graduate	21.7	2.1
Some college but no degree	30.4	11.6
Associate degree in college (2-yr degree)	15.8	9.5
Bachelor’s degree in college (4-yr degree)	19.5	49.5
Master’s degree	8.2	22.1
Doctoral degree	1.8	5.3
Professional degree (JD, MD)	0.9	0.0
Employment status
Full-time employed	38.0	51.6
Part-time employed	17.5	6.3
Self-employed	16.0	0
Retired	28.5	42.1
Income
Less than $10,000	7.1	11.6
$10,000 to $19,999	7.0	15.8
$20,000 to $29,999	10.6	34.7
$30,000 to $39,999	9.7	9.5
$40,000 to $49,999	5.8	9.5
$50,000 to $59,999	5.0	11.6
$60,000 to $69,999	10.3	1.1
$70,000 to $79,999	12.8	2.1
$80,000 to $89,999	6.7	1.1
$90,000 to $99,999	7.2	2.1
$100,000 to $149,999	12.2	1.1
$150,000 or more	5.8	0.0
Household size
1	17.3	32.6
2	36.7	36.8
3	18.9	14.7
4	14.9	10.5
5	8.2	3.2
6 or more	4.0	2.1

¹Chi-square tests were estimated to determine the relationship between the 2 samples. The 2 samples were significantly different (at an alpha level of at least 0.01) for all measurements with the exception of sex.