Table 7.

Participants’ average willingness to pay (WTP) in dollar price per 0.45 kg, average overall liking, and average texture liking for each of the 4 steak samples

Sample1	WTP price per 0.45 kg	Overall liking	Texture liking
Average	$8.26 (2.07)	6.71 (1.19)	6.51 (1.46)
Better Fat	$8.99 (2.70)	7.00 (1.18)	6.80 (1.38)
More Iron	$8.49 (2.15)	6.74 (1.39)	6.53 (1.51)
Better Fat + More Iron	$8.85 (2.51)	6.82 (1.35)	6.56 (1.63)

¹Steaks were categorized as Average (average healthy fat-polyunsaturated fat, average unhealthy fat-saturated fat, average iron), Better Fat (increased healthy fat-polyunsaturated fat, decreased unhealthy fat-saturated fat, average iron), More Iron (average healthy fat-polyunsaturated fat, average unhealthy fat-saturated fat, increased iron), Better Fat + More Iron (increased healthy fat-polyunsaturated fat, decreased unhealthy fat-saturated fat, increased iron content). SD are in parentheses. Participants evaluated their “overall liking” and “texture liking” of each sample from 1 to 9 (1 = dislike extremely; 9 = like extremely).