Table 1.

Facebook engagements for recruitment cycles 1 and 2.

Interactions		Cycle 1 – 7 days (n=8518)	Cycle 2 – 5 days (n=6976)	Difference
Total engagement (reactions, comments, and shares)		188	166	–22
Positive interactions
	Total likes	65	87	22
	Total loves	2	7	5
	Total shares	18	40	22
Negative interactions
	Total haha	9	2	–7
	Total sad	1	0	–1
	Total angry	3	0	–3
Other interactions
	Total comments	91	30	–61
	Total person reach per day	1217	1395	178