Table 3.
Impact of persuasion routes on outcomes by expertise level (N=75).
| Expertise level | Argument quality | Source credibility | Connectedness | Formed attitude | |||||
|
|
Spearman rho | P value | Spearman rho | P value | Spearman rho | P value | Spearman rho | P value | |
| Lower (n=30) |
|
|
|
|
|
|
|
|
|
|
|
Attitude change | −0.233 | .22 | 0.131 | .49 | 0.214 | .26 | 0.237 | .21 |
|
|
Formed attitude | 0.377 | .04 | 0.109 | .56 | 0.189 | .32 |
|
|
|
|
Intention to use | 0.413 | .02 | 0.118 | .53 | 0.203 | .28 | 0.187 | .32 |
| Higher (n=45) |
|
|
|
|
|
|
|
|
|
|
|
Attitude change | 0.193 | .20 | 0.193 | .20 | 0.232 | .12 | 0.290 | .05 |
|
|
Formed attitude | 0.433 | .003 | 0.412 | .005 | 0.314 | .04 |
|
|
|
|
Intention to use | 0.440 | .003 | 0.416 | .005 | 0.392 | .008 | 0.554 | <.001 |