Table 3.

Sample of search results on ‘informal’ internet search

Website	Article title	Author type	Description
Essential Baby [23]	Who else exclusively feeds expressed breast milk?	Parents (online forum)	Two-way communication. Single discussion on forum. Discussion thread of exclusively expressing mothers; no notes of support but anecdotes of being told to see lactation consultant
Belly Belly [24]	Exclusively pumping breast milk	Organisation (no specific author listed), possibly sponsored	One-way information. Single article on website. List of sensible advice to assist exclusively expressing mothers, and links to supportive websites, blog and books. Also specific promotion of Spectra pump.
KellyMom [25]	Exclusive pumping	Individual parent, reviewed by lactation consultant	One-way information. Single article on website. Specific advice and tips to manage expressing in different situations.
Spectra Baby [26]	Exclusive pumping: 9 things you need to know	Product manufacturer	One-way information. Single article on website. Clear advice on optimising use of pump to express.
Baby Hints and Tips [27]	Exhausted with exclusive expressing	Individual parents	One-way information. Single article/discussion. Summary of message board asking for help – responses both positive and negative regarding
Exclusive Pumping [28]		Individual parent	One-way information. Entire website dedicated to exclusive pumping and managing it.
Baby Centre [29]	Pros and cons of exclusively expressing	Individual parents	Two-way communication. Single discussion on parenting forum. Frank discussion between exclusively expressing mothers of the pros and cons of the practice.