Table 1.
Quantitative content analysis of 76 blog posts
| Assessment Criteria | % (a) |
|---|---|
| Purpose | |
| Purpose explicitly stated | 97% |
| Purpose implied | 3% |
| Content Knowledge | |
| Procedural knowledge (90–100%) | 64% |
| Mainly Declarative with at least 40% focusing on procedural knowledge | 17% |
| Declarative Knowledge (90–100%) | 11% |
| Not applicable | 8% |
| Adherence to the Australian Dietary Guidelines | |
| Explicitly adheres | 43% |
| Somewhat adheres | 17% |
| Does not adhere | 7% |
| Not applicable | 33% |
| Writing Style | |
| Conversational and active voice | 100% |
| Somewhat conversational and active | 0% |
| Passive voice | 0% |
| Vocabulary | |
| Use of common words, technical jargon explained and use of imaginary | 100% |
| language | 0% |
| Use of common words and technical jargon not explained | 0% |
| Use of uncommon words and extensive jargon is used | |
| Layout | 100% |
| Illustrations are used, layout is consistent, visual cues, adequate white space and appropriate use of colour | |
| Some criteria of the above are present | 0% |
| Layout is uninviting or hard to read | 0% |
(a) Percentage of blog posts relating to each criterion