Table 3.

Nutrition communication methods used in blog posts

Frequency	Method
38	Recipe (including recipe only, recipe and suggested variations for allergies & recipe and health benefit information)
15	Practical tips (including: 5 top tips, steps to follow, food lists, bullet point summaries)
11	Author recommendations (including personal experiences and guest interviews)
8	Individual food focus (including healthier food swaps & descriptive information)
4	Meal ideas (including cooking tips & flavour combinations)