TABLE 3.
B | SE | β | ΔR2 | |
Block 1 | ||||
Race | 0.05 | 0.03 | 0.10 | |
Age | –0.07 | 0.09 | –0.06 | |
Gender | –0.18 | 0.14 | –0.10 | 0 |
Block 2 | ||||
Time Spent on YouTube | 0.15 | 0.06 | 0.20∗ | 0.07∗ |
Block 3 | ||||
Perceived Similarity | 0.07 | 0.02 | 0.38∗∗∗ | 0.13∗∗∗ |
All coefficients are from the full model. ∗p < 0.05, ∗∗∗p < 0.001.