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Summary of hierarchical regression for perceived similarity predicting parasocial relationships.
| B | SE | β | ΔR2 | |
| Block 1 | ||||
| Race | 0.03 | 0.03 | 0.09 | |
| Age | –0.12 | 0.08 | –0.12 | |
| Gender | –0.08 | 0.13 | –0.05 | 0.01 |
| Block 2 | ||||
| Time Spent on YouTube | 0.22 | 0.05 | 0.33∗∗∗ | 0.14∗∗∗ |
| Block 3 | ||||
| Perceived Similarity | 0.05 | 0.01 | 0.29∗∗ | 0.07∗∗ |
All coefficients are from the full model. ∗∗p < 0.01, ∗∗∗p < 0.001
